3 Reasons Flagged Hotels Are Doing Their Own Marketing
Hotels flying well known flags have long relied heavily on brand marketing to get travelers into rooms, but not anymore. A growing crop of brand hotel managers are supplementing the work of the brand's marketing department with the help of hotel online marketing...
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4 Ways Hotels Can Escape OTA Addiction
Online travel agencies (OTAs) have revolutionized hospitality. They can be great for drawing in new clients, but also have a serious downside: OTA bookings all too often don't translate into long term customer loyalty. However, more and more hotel managers are...
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8 Things Modern, Successful Hotel Revenue Managers Are Doing, And You Should Too
The last few years have been something of a brave new world for hotel revenue managers. A decade ago, Hotel Revenue Management emerged as the hospitality industry's newest profession amid an online boom for the sector. The idea behind the Director of Revenue...
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Drive More Hotel Bookings With Intelligent, Personal Content
For the last 10 years, I have been helping hotels and revenue managers refine their digital marketing strategies to drive more bookings. As the hotel industry continues to evolve, I’m increasingly seeing the role of revenue management and digital marketing converge –...
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