Creating a Digital Marketing Strategy that Actually Works

by Christopher | Aug 18, 2016 | Hotel Digital Marketing

A decade ago, digital marketing was a complicated affair, but today it’s almost overwhelming for the uninitiated. It’s not easy for a hotel to decide how to make best use of the plethora of social media platforms, not to mention the likes of algorithmic...

5 Ways to Make Your Hotel Website Actually Stand Out

by Christopher | Aug 17, 2016 | Hotel Digital Marketing

A high quality, personalized hotel website can be one of the best assets for any hotel. It bypasses the plethora of OTAs, is more authentic than a brand website, and can be used to highlight the very best of what you have to offer. Here’s five top tips for how...

3 Reasons Flagged Hotels Are Doing Their Own Marketing

by Christopher | Aug 12, 2016 | Hotel Digital Marketing

Hotels flying well known flags have long relied heavily on brand marketing to get travelers into rooms, but not anymore. A growing crop of brand hotel managers are supplementing the work of the brand’s marketing department with the help of hotel online marketing...

4 Ways Hotels Can Escape OTA Addiction

by Christopher | Aug 11, 2016 | Hotel Revenue Management

Online travel agencies (OTAs) have revolutionized hospitality. They can be great for drawing in new clients, but also have a serious downside: OTA bookings all too often don’t translate into long term customer loyalty. However, more and more hotel managers are...

8 Things Modern, Successful Hotel Revenue Managers Are Doing, And You Should Too

by Christopher | Aug 9, 2016 | Hotel Revenue Management

The last few years have been something of a brave new world for hotel revenue managers. A decade ago, Hotel Revenue Management emerged as the hospitality industry’s newest profession amid an online boom for the sector. The idea behind the Director of Revenue...