The 10 Daily Habits of Highly Effective Hotel Marketers
Effective Hotel Marketers – Little habits can make big changes in the long run. Just as athletes train, hotel internet marketing professionals need to take daily steps towards remaining at the top of their game. Here are 10 things that every hotel marketing consultant should be doing at least every 24 hours.
- Check numbers
The world of hotel digital marketing offers a wealth of data – use it! Good marketers know that it’s impossible to make informed decisions without a solid understanding of your metrics. Day in and day out, marketers need to study their numbers and study them closely.
- Plan for the worst
Hotel marketers should routinely touch base with the revenue management team to identify any potential storm clouds on the horizon. That’s because, in the end, success isn’t about avoiding problems but dealing with them well.
- Think positive
Hope for the best, plan for the worst. Good hotel marketing consultants know that positivity is contagious in both the good times and the bad. Even when the going gets tough, positive thinking can work wonders to keep a team in the fight longer.
- Confront problems
Along with predicting problems like in #2, good marketers should also be willing to address existing issues. That little problem that’s been nagging you for years now? It’s time to stop procrastinating and confront it head-on.
- Keep up with the news
A good marketer should be well informed, and always up-to-date on the latest industry news. Likewise, they should keep up with the hotel’s latest reviews, customer feedback, and other precious data.
- Don’t work 24/7.
This one might come as a bit of a shock, but the reality is nobody can work around the clock without burning out. Even the most dedicated marketer knows they need to maintain a healthy life/work balance.
- They don’t just stare at screens
The avalanche of data that hotel internet marketing can offer is truly awesome, but nothing beats the human experience. Good marketers need to take time away from the spreadsheets every so often, and actually engage with the living, breathing human beings that sustain your business. That’s right: marketers must make time to chat to guests and staff. They need to be willing to listen and learn from absolutely everyone.
- Don’t be afraid to say “no”
Nobody likes to say “no”. When somebody has some hair-brained scheme that will supposedly revolutionize some aspect of your business, it can be too easy for everyone to embrace the positive thinking and get on the bandwagon. However, a careful marketer knows that every move comes with a cost. Sometimes, the cost or risk simply isn’t worth it, and somebody has to be the one to simply say “no”.
- Keep your eyes on the prize
Successful hotel marketing strategies all have one thing in common: they’re focused around achieving clear goals. Don’t get caught up in busy-work, and remain focused on what really matters.
- Consistent messaging
Keep the message of your hotel simple. Focus on one thing, and do it better than everyone else. Not only that, but market this strong point, and market it hard.